Many enterprises may have not a general idea or a mature concept of online marketing, and most of them got to know online marketing through newspaper, television propaganda or some friend's introduction or salesman' promotion events, then they realized that they could expand business online and increase sales volume through internet.
So they employed some staff to make a good company website, post product information, start online promotion etc. The online market has been launched before they complete a complete plan for online marketing, which was aimless.
The result is obvious that they can not achieve any good results after three months operation; they may lose confidence for internet marketing as a consequence.
In fact internet marketing is a complicated system project and it involves many aspects. The company needs to make a good plan for internet marketing according to the status quo of the company. The company should analyze the demand and the target of online marketing and make a good plan for construct a good company website, enterprises information distribution, as well as online marketing promotion budget as there are many paid services available on the internet, which may meet their needs exactly. The company could arrange reasonable labor force for professional marketing promotion and customers' service.
Company website is a very important issue for developing network marketing. While, many company websites did not play an essential part in online marketing.
Most companies may think that the company websites should be good looking, good design, equipped with flash, etc. They put the emphasis on the company website image and outlook rather than the demand of customers or the internet marketing. They will not spend too much time on design functions of the company websites.
There are many website design companies who may spend more time and energy on the outlook of the website, rather than online marketing, payment or other functions because they could make more profit when the website outlook is better.
Company website should be good looking and well-designed, meanwhile the websites should better serve the customers or the website viewers so they could have better experience. The website should have a good showcase order or framework for the products so the customers could find suitable product immediately. The websites could add customers' interaction function or quick information search function to improve customer's experience. Many enterprises sent a lot of junk emails or sent group messages to BBS, BLOG or message box. In short term, they may achieve some effect on some degree, because the traffic volume can be improved and may bring some potential customers.
But the enterprises can not achieve good online marketing effect, since such behavior may not be welcomed by the receivers and the company information in the email may lack of credit, the information receiver will not trust the product quality. The enterprises damaged the image through junk emails. Such low cost online marketing is not good for enterprises or the image building.
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